Internet Marketing with Integrity, a message from Cornell U. Kay our CEO
Ten years ago, we started an Internet Marketing Company called Cyberland. We had our ups and downs. Over 10 years of experience across the team we create content and brand assets, then market it to bring you real backlinks, better rankings, and more traffic. Internet marketing is the most inexpensive way to reach your target market, regardless of the size of your business. But what is Internet Marketing from our stand point?
For us internet marketing is Cyberland, a process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.
Internet marketing is a broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.
These days, though, internet marketing is often used interchangeably with “content marketing.”
Why?
Because content marketing is the internet marketing of the present and future.
Content Marketing Institute defines content marketing as:
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Think of it like this: content marketing (or inbound marketing) is in direct opposition to traditional advertising (outbound marketing), and in direct integration with the patterns and habits of today’s generation.
We don’t like to be sold to, we have our ad-blockers on, and we barely watch cable anymore.
Content marketing serves up content that addresses our pain points and is there when we want it.
